
Advertising Manager: Larry Frey (lmf_pmt@snet.net)
PARKER PAGES
ADVERTISING RATE SCHEDULE
Parker Pages has accepted
several forms of advertising in the past, to reciprocate with
other organizations with similar interests as PGCA. Advertising
carried in Parker Pages prior to this time has generally
been without cost to members, and to several business operations
as a courtesy.
We have checked the status of or
periodical mailing privilege with the USPS. Our permit allows us
to accept advertising from members and non members. The actual
postal rate paid will vary with the fraction of the publication
that consists of advertising pages, independent of any fee
collected for the advertising pages.
We do not expect that a large
number of ads will be carried, or that enough space will be
occupied by ads to reduce content. Parker Pages has
frequently received requests to carry ads from dealers and
auction houses that would be of interest to the members. We are
instituting these advertising rates to recover the cost (a little
more than $150 per page per issue in direct cost) of carrying
these ads in an orderly way.
Parker Pages will adopt the
rate schedule listed below, commencing with the Autumn 2008
issue.
Classified ads of one half column
or less in length, will continue to be available to any member at
no charge. Classified ads will be published in one issue.
Listing in the Dealers Page
Directory and/ or a business card type and size of ad block filed
with Parker Pages in print ready form will continue to be
available to all members at no charge.
A
quarter page ad will be available to Life Members at no charge.
This ad must be filed with Parker Pages in print ready
form.
The Listing, Business Cards, and Quarter page ads noted
above, must be received and/or on file with the Editor of Parker
Pages one day before the close of each issue, as listed on
the masthead. The ads will be filed, and repeated until withdrawn
by the member. These ads will be carried on a space available
basis.
A repeating full page, four color
ad may be placed in a full volume (4 issues) of Parker Pages
for a charge of $1000. A repeating half page four color ad may be
placed in a full volume (4 issues) of Parker Pages for a
charge of $750. An ad may be placed in a single issue at a charge
of one half the annual rate. Should an ad incur special handling
charges due to untimely arrival, or due to necessity of
additional design work by the printer, a surcharge will be added
to offset these charges. There will be a charge for revisions to
the ad, during the year, if the revisions incur additional design
charges by the publisher.
A repeating full page one color
(black and white) ad may be placed in a full volume of Parker
Pages for $750, a one half page ad for $500. The single
placement and special handling rules above will also be applied
to one color ads.
Half page and full page ads should
be presented to the editor 15 days before issue close; and the
final form should be delivered to the editor before the date of
issue close.
Parker Pages may waive
advertising charges to organizations that provide
reciprocal, or recognized service to PGCA.
To make arrangements for
advertising contact Larry
Frey (lmf_pmt@snet.net)
or by phone at (860) 589-5595
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